Work
Fitness Website

Forge Athletic

Forge Athletic is a coach-led strength gym that wanted a site with the same intensity as its training floor.

Forge Athletic — Fitness

Project

Forge Athletic — Fitness

Discipline

Fitness Website

Built with

Next.jsReactTailwind CSSFramer Motion
01

Challenge

A flat template buried the programs and the schedule, and gave no reason to walk in — so trial sign-ups relied entirely on word of mouth.

02

Solution

A bold near-black design with a neon accent, a clear program breakdown, coach profiles, a readable weekly schedule and a free-week CTA repeated at the decision point.

03

Outcome

The site now sells the experience before the price, and the free-week offer gives first-timers an easy, low-risk way in.

Make your business impossible to ignore.

Tell me about the business and what you want it to do. I reply personally, within 24 hours — no sales funnel, no bots.